Application Express, or APEX, is one of the most innovativeproducts to come out of Oracle in years. APEX is an applicationdevelopment framework for developing database-backed applications.It’s easy enough to get started in that power users can quitstoring data in random spreadsheets and instead centralize theirdata in the powerful Oracle database, all without developer help.Developers arent left out, however. Those who choose to can go deepand leverage the full power and flexibility of Oracles databaseengine.

Getting started with APEX is easy. Learning how to take fulladvantage of APEX is the problem. It was the problem, that is,until this book came along. In Pro Oracle Application Express,authors John Scott and Scott Spendolini open the “hood” of APEX andexpose the full power behind its easy-to-use GUI interface. Theyshow you what you need to know to produce powerful, professionallypolished applications, things such as user-authentication models,approaches to layout and navigation, how to integrate Ajax, how todeal with localization issues such as time zones and translations,how to customize the look and feel of an APEX web site, and much,much more.

The authors are well-qualified to write on APEX. John Scott runsShellPrompt, a hosting service that handles many large-scale APEXapplications, some of which he is paid to develop. John is a hard-core APEX developer. His coauthor, Scott Spendolini, is one of theoriginal creators of APEX. Both John and Scott now base theirfulltime careers on developing APEX applications. Pro Oracle APEXis your opportunity to learn APEX from the very best.

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