Intel hires Will-i-am as ‘director of creative innovation,’ whole world is nonplussed

You know a job title is tenuous when even the guys who announce it have to put it in quotation marks — Intel’s just signed up the Black Eyed Peas’ Will.i.am as a “director of creative innovation.” The hip hop star responsible for flooding CES 2010 and every BlackBerry event since with an irritatingly cheery tune (which we’re sure we don’t have to name) is about to commence a long-term, “hands-on” collaboration with Intel on its development of “new technologies, music and tech advocacy.” Basically, it sounds like he’ll act as an ambassador for the chip company, who’ll in turn pretend to listen to his zany ideas about mega-giga-bass . Then again, Lady Gaga’s similar partnership with Polaroid produced these glasses , so what the hell do we know? Continue reading Intel hires Will-i-am as ‘director of creative innovation,’ whole world is nonplussed Intel hires Will-i-am as ‘director of creative innovation,’ whole world is nonplussed originally appeared on Engadget on Wed, 26 Jan 2011 00:25:00 EDT. Please see our terms for use of feeds . Permalink